>> DESCRIPTION

How much should a pharmaceutical company invest in R&D for a new drug?
At what point do the costs outweigh the benefits of a new technology?
When should you abandon that oil-drilling project?
"Real options is an exciting but very challenging subject for many strategy and corporate finance practitioners. Real Options in Practice is an excellent book to get a structured and accurate overview of real options, their use and computation. Marion Brach has succeeded in striking a difficult balance between theoretical firmness and practical actionability: her book is easy to read without sacrificing the richness of a subject that is more and more important for investment decision-making."
–Remy Schosmann, Partner, Corporate Finance, and global head of strategic options management at Ernst & Young
"Marion Brach makes applied option theory accessible to the practitioner without neglecting technical rigor. Any manager seeking a solid foundation in option concepts–and how to profit by them–should start with this book."
–John L. McCormack, Senior Vice President
Stern Stewart & Company

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>> ABOUT THE AUTHOR

MARION A. BRACH, MD, MBA, has undertaken financial valuation of business opportunities and acquisitions using scenario and real option valuation in the biotech industry. She received her MBA from the Manchester Business School and wrote an MBA dissertation on the application of real options to evaluate a biotech startup. Brach has an MD degree and spent a large part of her early career in medical research. A recognized expert on real option theory and practice, Brach speaks at real option seminars.

>> I HAVE A GOOD LUCK

Justin Gehtland, Ben Galbraith, Dion Almaer, Paul Wheeler, Frank J. Fabozzi, Steven V. Mann, Moorad Choudhry, Husni Hammuda, John Deacon, Tony Mobily, Dan Appleman, Harold Davis, Hagen Graf, Brad Hill, Marion A. Brach, Joe Follansbee, Taz Tally, Jamal T. Manassah, Simon Brown, Sam Dalton, Daniel Jepp, Dave Johnson, Sing Li, Matt Raible, Mark Gerow, Bonnie Blake, Doug Sahlin, Gerardo Gomez, Rafael Sanchez, Harry R. Anderson, Ted Alspach, Neil Fitzgerald, et al.